1. Democratic party placement administered first (N6d)
2. Republican party placement administered first (N6e)

1. George Bush placement administered first (P3b)
2. John Kerry placement administered first (P3c)

1. George Bush placement administered first (P5b)
2. John Kerry placement administered first (P5c)

1. George Bush placement administered first (P6b)
2. John Kerry placement administered first (P6c)

1. Democratic party placement administered first (P6d)
2. Republican party placement administered first (P6e)

Traditional Democratic voter: always been a Democrat
Traditional Republican voter: always been a Republican
Positive terms about party-good people; patriotic
Negative terms about party-bad people; lack patriotism
Can trust them; keeps promises; know where they stand
Can't trust them; break their promises; don't know stands
Party organized, united; disciplined; votes party line
Party unorganized, divided; doesn't vote party line
Party representative; cross-section of country
Party not representative; bad cross-section of country
Reference to participation of minority candidate
Party recent National Convention/Candidate selection process
Control of the party; I don't like the people running it
Northerners/Liberals in control of Democratic Party
Southerners/Conservatives in control of Democratic Party
Easterners/Liberals/Moderates control of Republican Party
Christian/Religious Right in control of Republican Party
Listens to/considers needs of people/majority of people
Doesn't listen/understand needs of people/majority
Campaign tactics-too much money in campaigns, slings mud
Doesn't recognize need to reform initiatives not working
General-good/bad guy; qualifications; general ability
Not qualified for office; job too big for him to handle
Military man; a good militaryrecord; decorated veteran
Not a military man; bad military record/dodged draft
Public service record, prior performance; voting record
A statesman; has experience in foreign affairs
Not a statesman; lacks experience in foreign affairs
Done a good job; gotten things done, has some good ideas
Hasn't produced results; unable to get programs started
Has not fulfilled/kept (campaign) promises
Inspiring; a man you can follow; a leader; charisma
Uninspiring; not a leader; lacks charisma
Communicates well with blacks, young people, other groups
Bad communication with blacks, young people, other groups
Knows how to handle people at personal level
Doesn't know how to handle people at personal level
Political person; good politician; just wants to be elected
Not a politician; not in politics; bad politician
Independent; no one runs him; his own boss
Not independent; run by others; not his own man/boss
Humble/knows limits/doesn't pretend to know all answers
Not humble enough; too cocky/self-confident
Too Impulsive, Careless, Bad, Poor judgment
Helps people in district-personally; does things for people
Doesn't help people in the district-personal level
Represents district views; visits district regularly
Doesn't represent district views/interact with people
Keeps people informed; communicates well
Doesn't inform about governmental issues; poor explanations
Listens to people/solicits public opinion; accessible
Doesn't listen to people/public opinion; unaccessible
Helped local economy; brought money/jobs to district
Not helped local economy; not brought money, projects, jobs
Candidate helps district; protects interests of district
Candidate has not protected interests of the district
Poor at explaining positions; unclear answers
Makes people feel good about America; is patriotic
Honest/Sincere; keeps promises; has integrity; candid
Dishonest/Insincere/break promises; no integrity/not candid
Man of principles/ideals; high moral purpose; idealistic
Public servant; dedicated; interested in serving people
Not serious about public service/serving people
Uses in office mostly for personal benefits
Patriotic-like Bush Pledge stand; Kerry views on VietNam
Understands nation/district problems; studies issues
Religious; moral in religious sense; too religious
Self-made; started out as poor; worked his way up
Old hat; has run before; a die-hard; a loser in the past
Unsafe/Unstable; dictatorial; craves power; ruthless
No sense of humor; humorless (too serious)
Likeable; gets along with people; friendly/nice; outgoing
Not likeable; can't get along with people
High-fallutin; can't talk to common man; can't communicate
Not high-fallutin; can talk to common man; can communicate
Regional reference; Southern/Midwestern; from rural area
Will not disclose personal financial records, tax returns
Racial/Ethnic attribute; He is a black man
Sexual orientation mentioned; She is a lesbian
Uunaware of what is going on in country/governement
Takes undeserved credit-actions/policies not responsible for
Overcoming adversity/handicaps/disease in personal life
Playboy interview-NA direction or neutral
A Democrat; good Democrat; typical Democrat
A Republican; good Republican; typical Republican
Reference to men around him/staff/followers
His speeches; campaign tactics; mud-slinging
Cannot win; not good choice for party victory
Linkage with other party figures-close to the Kennedy's
Would change/get rid of Democratic policies
Would continue/keep Democratic domestic policies-unspecific
Would change/remove Democratic domestic policies-unspecific
Would change/remove Democratic foreign policies-unspecific
Would change/get rid of Republican policies-unspecified
Would continue/keep Republican domestic policies-unspecific
Would change/remove Republican domestic policies-unspecific
Would continue/keep Republican foreign policies-unspecified
Would change/remove Republican foreign policies-unspecified
More liberal than most Democrats; a Northern Democrat
More conservative than most Democrats; a Southern Democrat
More liberal than most Republicans; an Eastern Republican
Will bring in/listen to the party liberals
Will bring in/listen to the party conservatives
Reference to physical, mental health-VP incumbent/candidate
Reference to VP presidential incumbent/candidate
Reference to age/gender/race of VP incumbent/candidate
Reference to Watergate link-positive reference to Watergate
Not associated with Watergate-negative reference-Watergate
Ford's pardon of Nixon-NA direction or against pardon
Ford's pardon of Nixon-pro; brave/right thing to do
Positive on independent candidacy; third party needed
Negative on independent candidacy; third party not needed
Other candidate party connection reasons
Efficient admin; balanced budget; lower national debt
Inefficient administration; wasteful; higher national debt
Honest government; not corrupt; no mess in Washington
Dishonest/Corrupt government; immorality in government
WouldSpend less than other side; would spend too little
Would Spend more than other side; (would) spend too much
Has brought/will bring about bureaucratic reform
Has not brought/will not bring about bureaucratic reform
Poor management or performance; made poor appointments
Not worked well/could do better with Congress
Gets more done/accomplishes as much/more productive
Gets less done/doesn't accomplish much/less productive
Understanding for complexity/magnitude of job
Understanding of difficult situation inherited by incumbent
Will face issues/problems; faces political reality
Not face issues/problems; ignores political reality
Supports president, would work well with the president
Doesn't support president, won't work well with president
Response to domestic crisis/natural disaster
Doesn't work hard; delegates too much; chosen poor aides
Doing best he can/as good as anyone/everyone makes mistakes
Mostly approve of job done, not approve of everything done
The economy is bad, but that is not necessarily his fault
Just like him/them; like everything about him/them
Just dislike him/them; don't like anything about him/them
Will save America; America needs him/them
Will ruin America; last thing America needs
Will unite Americans/bring people together
Will divide Americans/drive people apart
Party/candidate-good protector; know what to do
Party/candidate-bad protector; won't know what to do
Good for country; doing good job; not out for self
Jesse Jackson treatment; no VP nomination
Sexual scandals; Kennedy's problems-sexual escapades
Way incumbent got office; election stolen-Florida/2000
Incumbent should have a chance/another chance
Believe in two-party system; choice between candidates
Vote for man not party; look for qualified man
Candidate better of two; against someone I really dislike
Splits votes; will elect wrong candidate; spoiler
Admiration-candidate is underdog; trying hard against odds
Negative-candidate switch parties/disloyal to party
Party selection of a woman for vice-president
Mention of debates; candidate's debates performance
Vote to increase congressal salary/outside pay/royalties
Used to like him but don't now; have lost respect for him
Non-sexual scandals-Whitewater; Bush's drug/alcohol use
Miscellaneous-image and candidate/party effect on nation
Same as other party/candidate; not different enough
Negative; always tearing down other side; no solutions
Government social programs-support, more spending
Government social programs-reduction, less spending
Humanistic; favor human beings over property rights
Not humanistic; favor property rights over human beings
Moderate/middle of road/for slow change; not an extremist
Extremist/too far out; not too moderate/not a fence-sitter
Pro-Far Right/reactionaries; encourage fascist/police state
Anti-Far Right; discouraging fascist/police state
Pro-Far Left/radicals; encouraging anarchy/guerilla state
Anti-Far Left/radicals; discouraging anarchy/guerilla state
Pro-States/local/community rights; better local government
Anti-States/local/community rights; worse local government
For equality; believe everyone should be treated equally
Anti-equality; believe people should not be treated equally
Generous, compassionate, believe in helping others
Accepts change/new ideas; challenge status quo; flexible
Resists change/new ideas; protect status quo; rigid
Well-defined beliefs; does not compromise on principles
Poorly defined beliefs; compromises on principles
Favor work ethic/self-reliance/working hard to get ahead
Doesn't favor work ethic; believes in government handouts
Tracks administration/cabinet members; assesses programs
Cannot solve problems not under his/their control
Separation of church and state/religion and politics-pro
Separation of church and state/religion and politics-anti
Stand/views on religion (church/state relationship NA)
General-more foreign policy focus, less domestic focus
General assessment of domestic ideas/policies/stands
Government economic controls-Pro; planned economy
Welfare/Poverty-Pro government aid; pro give-aways
Welfare/Poverty-Anti government aid; anti give-aways
Social Security/Pensions-Against expansion or increase
Senior Programs, Medicare/caid, prescription drug plan-NA
Senior Programs, Medicare/caid, prescription drug plan-Pro
Senior Programs, Medicare/caid, prescription drug plan-Anti
Monetary policy-more loan availability/lower interest rates
Monetary policy-less loan availability/higher interest rates
Tax policy-Anti lower taxes; for higher taxes
Tax policy-Pro reform/fairer system/end of loopholes/
Tax policy-Anti reform/fairer system/end of loopholes/
General conditions/Prosperity/The Economy-better under him
General conditions/Prosperity/The Economy-worse under him
Inflation/Cost of living-lower/better under him/them
Inflation/Cost of living-higher/worse under him/them
Prices for producers-higher/better under him/them
1990 Candidate voted budget agreement that increased taxes
Programs to help farmers-Pro fairer system, price supports
Programs to help farmers-Anti fairer system, price supports
Strikes-will have fewer/will handle better
Strikes-will have more/will handle worse
Public power/Utilities/Nuclear power plants-NA direction
Hard on polluters, will protect the environment
Soft on polluters, unwilling to protect environment
Veterans' Benefits-Pro increase in benefits
Veterans' Benefits-Anti increase in benefits
Law and order-soft line-campus demonstrators
Law and order-soft line-criminals/organized crime
Law and orde-soft line-anti police; court interference
Law and order-hard line-campus demonstrators
Law and order-hard line-criminals/organized crime
Law and order-hardline-pro police; less court interference
Public morality-traditionalistic outlook; family values
Public morality-Permissive/modern outlook; not pro-family
Gun control-Anti; everyone has the right to own a gun
Energy/Gas shortage-Development alternative energy, NA
Energy/Gas shortage-Pro alternative source, handle better
Energy/Gas shortage-Against alternative source/handle worse
Help specific industry/occupation; Tort reform-NA
Help specific industry/occupation; Tort reform-Help
Help specific industry/occupation; Tort reform-Not help
Gap between rich and poor-will stop/handle better
Gap between rich and poor-will increase/handle worse
Day care-favors/will expand or extend programs
Day care-opposes/will not expand or extend programs
Law and order-soft line-opposes death penalty
Law and order-hard line-favors death penalty
Affirmative Action programs-Pro; favors quotas
Affirmative Action programs-Anti; opposes quotas
Candidate vote on Clinton impeachment-NA direction
Candidate vote on Clinton impeachment-pro
Candidate vote on Clinton impeachment-anti
Financing of elections; campaign finance reform-NA dir
Financing of elections; campaign finance reform-Pro
Financing of elections; campaign finance reform-Anti
Arctic National Wildlife Refuge drilling-NA Direction
Arctic National Wildlife Refuge drilling-Pro
Arctic National Wildlife Refuge drilling-Anti
Stem cell research-Anti (or limitations upon)
General assessment of foreign ideas/policies/stands
Foreign policies more clear-cut/decisive; less bungling
Foreign policies less clear-cut/decisive; more bungling
Weak military position/Pentagon cutbacks/Reduce forces
Cold-war oriented; opposed detente; Communist-fighter
Against cold war/Understanding with communists
Economic aid/Foreign aid/AID/Non-military aid-NA dir
Trouble spots-handle better-Afghanistan, Persian Gulf, Iraq
Trouble spots-handle worse-Afghanistan, Persian Gulf, Iraq
Mideast-NA; oil embargo; boycott companies dealing w/Israel
Mideast-handle better; for Arab-Israeli peace treaty
Mideast-handle worse; against Arab-Israeli peace treaty
China-handle better/more experience/doing well, better
China-pursue new relationships; admission to UN
China-not pursue new relationships; admission to UN
Russia-pro understanding/broadening of relations; SALT II
Russia-anti understanding/broadening of relations; SALT II
Eastern Europe-pro defense of Iron-Curtain countries
Eastern Europe-anti defense of Iron-Curtain countries
Better chance for peace; not get us into trouble abroad
Poorer chance for peace; get us into trouble abroad
Vietnam-poorer chance for peace; failed to end war
Vietnam-pro military victory/preservation of Saigon regime
Vietnam-anti military victory; favoring withdrawal
Vietnam/Southeast Asia-will bring policy change
Tariffs-Pro free trade/reduce tariffs; pro outsourcing
Tariffs-Anti free trade; for tariffs; stop outsourcing
Draft-Pro volunteer army/abolition of peacetime draft
Draft-Anti volunteer army; for peacetime draft
POW-MIA-Will get prisoners back, will not abandon them
POW-MIA-Will not get prisoners back, will abandon them
Getting country out of Vietnam war; got us out of Vietnam
Should have won Vietnam war; too invested/then pulled out
Secrecy/deception-US foreign policy; Kissinger policy-NA
Secrecy/deception-US foreign policy; Kissinger policy-Pro
Secrecy/deception-US foreign policy; Kissinger policy-Anti
Iran hostage crisis(1980)/Arms sale(1986)-NA direction
Iran hostage crisis(1980)/Arms sale(1986)-handled well
Iran hostage crisis(1980)/Arms sale(1986)-handled poorly
Handling Terrorism; Homeland security-NA direction
Handling Terrorism/AlQaeda; stronger Homeland security
Handling Terrorism/AlQaeda; weak Homeland Security
Foreign trade/balance of payments deficit-any mention
Involvement inDiversion of money to the Contras
People like me-pro, NA whether 1205, 1206
People like me-anti, NA whether 1205, 1206
Business/Corporate rich/Wall Street, rich/Upper class-Pro
Business/Corporate rich/Wall Street, rich/Upper class-Anti
White collar workers/Salaried people/Middle class-Pro
White collar workers/Salaried people/Middle class-Anti
Ethnic or racial group; Minority groups-Pro
Ethnic or racial group; Minority groups-Anti
War in the Balkans;US/NATO led war against Serbia
Energy Dept Security/mismanagement; Chinese spying
Energy Dept Security/better management; Chinese spying
Energy Dept Security/worse management; Chinese spying
Perot quit race, he is not trustworthy or dependable
Perot quit race, re-entered, indecisive, inconsistent